Signals, timing, and the deals you cannot see

Short, practical writing on selling into the moment a company becomes a buyer. No hype, no filler.

The invisible market: the deals you never see

Most lost deals are not lost in a pitch. They are lost earlier, in the moment a company became ready to buy and you never knew.

Everyone is buying more data. Almost no one is buying better timing. The second one is where the deals are.

A single line in a public inspection report tells you exactly when a care home needs suppliers. Here is how to read it.